Current:Home > StocksTradeEdge-Beyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch -Elevate Capital Network
TradeEdge-Beyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch
Surpassing Quant Think Tank Center View
Date:2025-04-08 12:30:55
Beyoncé and ́sCéTradeEdgeher Cécred hair care line know exactly what has the internet buzzing, as the singer teamed up with "Love Island" star Serena Page for a new hair care video.
In the latest episode of the brand's series, "Who's in the Cécred Salon," the reality TV star is the next guest to sit in the salon chair and receive the ultimate Cécred experience.
During the 8-minute video, a "super excited" Page sits back as she talks to the brand's Director of Education, Dr. Kari Williams, talks to her about the current state of her hair. "It's been in braids about ten-plus weeks, it hasn't had enough TLC while I was on the island," Page responds. "It was just cooped up in those braids, so I just took it out a few days ago."
Page elaborated on her choice to get a braided protective style before spending weeks in Fiji while filming "Love Island" − but now she's ready for a middle-part "buss down" hairstyle. The reality TV star also revealed she hadn't gone to the salon in years: "I'm just a DIY queen when it comes to my hair."
Dr. Williams then gave Page the ultimate Cécred experience, using products such as the reconstructing mask treatment, the clarifying shampoo and exfoliating scalp scrub and the hydrating conditioner.exfoliating scrubexfoliating scrub
Need a break? Play the USA TODAY Daily Crossword Puzzle.
Of course, Page didn't leave without sharing some laughs, dance breaks and some candid behind-the-scene moments with her boyfriend and fellow "Love Island" star Kordell Beckham, who makes a cameo in the video.
Before the video's release, the award-winning hair care brand teased the idea of Page being the next figure to get her hair done at the Cécred salon. Following the Season 6 reunion of the popular reality show on Aug. 19, the official Cécred Instagram account shared a clip of a woman, presumably Page, saying "I got a text" while sitting in the beauty chair.
Meanwhile, the text read "A hot new bombshell has entered the Cécred salon!"
Fans were quick to guess the islander in question. One user wrote, "Girl Serena I know that laugh from a mile away." Another fan asked what was on everyone's mind, "Beyoncé watches love island?"
Page is just the latest prominent figure to team up with the "Ya Ya" singer in the name of hair care.
Grammy Award-winning singer Victoria Monet was a featured guest in another episode of "Who's in the Cécred Salon." Many other celebrities have tried the products and have been featured in Cécred campaigns, too.
As fans know, the "Cowboy Carter" creator released her hair care line in February. She first teased the new business venture last May on Instagram while opening up about the impact of growing up in her mom's hair salon.
She wrote, "I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," Beyoncé wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy."
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
veryGood! (55442)
Related
- Who's hosting 'Saturday Night Live' tonight? Musical guest, how to watch Dec. 14 episode
- A federal judge rejects a call to reopen voter registration in Georgia after Hurricane Helene
- What if you could choose how to use your 401(k) match? One company's trying that.
- Alfonso Cuarón's 'Disclaimer' is the best TV show of the year: Review
- Shilo Sanders' bankruptcy case reaches 'impasse' over NIL information for CU star
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Jibber-jabber
- Wholesale inflation remained cool last month in latest sign that price pressures are slowing
- US House control teeters on the unlikely battleground of heavily Democratic California
- Plunge Into These Olympic Artistic Swimmers’ Hair and Makeup Secrets
- Tampa Bay Avoided the Worst of Milton’s Wrath, But Millions Are Suffering After the Second Hurricane in Two Weeks Raked Florida
Ranking
- Your Wedding Guests Will Thank You if You Get Married at These All-Inclusive Resorts
- Climate change gave significant boost to Milton’s destructive rain, winds, scientists say
- Donald Trump’s Daughter Tiffany Trump Is Pregnant, Expecting First Baby With Michael Boulos
- What if you could choose how to use your 401(k) match? One company's trying that.
- Billy Bean was an LGBTQ advocate and one of baseball's great heroes
- Florida power outage map: 2.2 million in the dark as Milton enters Atlantic
- Paramore's Hayley Williams Gets Candid on PTSD and Depression for World Mental Health Day
- Melinda French Gates makes $250 million available for groups supporting women's health
Recommendation
'Survivor' 47 finale, part one recap: 2 players were sent home. Who's left in the game?
The drownings of 2 Navy SEALs were preventable, military investigation finds
Unlock the Secrets to Hydrated Skin: Top Products and Remedies for Dryness
Taylor Swift donates $5 million toward hurricane relief efforts
Residents in Alaska capital clean up swamped homes after an ice dam burst and unleashed a flood
Trial opens of Serb gunmen accused of attacking Kosovo police
Officials work to rescue visitors trapped in a former Colorado gold mine
Harris viewed more positively by Hispanic women than by Hispanic men: AP-NORC poll